3V Agency

MUSIC PROMOTION

Music promotion for artists and labels

We promote singles, music videos, albums, merch and tours for artists, labels, majors and distributors, since 2016: more than 100 platinum records supported.

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WHAT WE DO

  • SinglePre-save, content, advertising on Spotify, YouTube and TikTok and creators who spread the track.
  • Music videoPremieres, short formats and YouTube homepage ads to bring the video to the right audience from release day.
  • AlbumLaunch strategy, focus tracks and content to keep the record alive in the weeks after release.
  • Follower growthCampaigns to grow the artist’s fanbase on the platforms that matter.
  • MerchDrops, capsules and the official store, with campaigns that turn fans into buyers.
  • TourCity-by-city geotargeted campaigns for pre-sales and sold-out shows.
  • SanremoContent, advertising and creators around every Festival performance, turning the evenings into streams and chart positions.

REAL CASES

Vetri Neri · AVA, ANNA, Capo Plaza

Vetri Neri · AVA, ANNA, Capo Plaza

The song of the summer.

Strategy, advertising and consulting for AVA’s management: multi-format campaigns on social and YouTube that took the single from a Top 10 debut to #1, and on to become the song of summer 2023.

#1 Spotify Italy · 6× platinum

Ligabue · Certe Notti · Stadiums 2026

Ligabue · Certe Notti · Stadiums 2026

Packed stadiums, city by city.

Announcement, presales, last tickets: campaigns that follow the tour city by city and light up every date at the right moment.

100% of the sales target reached

Sony Music · Bloody Vinyl 3

Sony Music · Bloody Vinyl 3

An album on YouTube’s front page.

For Sony Music, the first music project in Italy on the YouTube homepage ad, while the format was still in beta. 25 artists, one visual identity across every platform.

16 out of 16 tracks in the Spotify Top 20

FAQ

How do you promote a new single?

You start before release, with pre-saves and content; in the first week the track is pushed with advertising on Spotify, YouTube and TikTok and with creators, then you back what works.

Do you work with emerging artists?

Yes: with TuneCore and Believe we created Spotlight, which brings independent artists onto city billboards all the way to the Nasdaq in New York.

What is Musycard?

It is our card with patented Tap to Play® technology: tap your phone and the track or video chosen by the artist starts, and the artist can change it remotely.

LEARN MORE

YouTube Ads campaigns from MilanInfluencer marketing and talentAdvertising and media mix: TV, radio, outdoor and digitalProduct placement and artist collaborationsArtificial intelligence and GEO for marketingFAQ

FREE CONSULTATION

Let’s talk about your next project.

Tell us what you want to promote: we reply within 48 working hours with an idea and an estimate.

  1. 1
    Fill in the formIt takes two minutes.
  2. 2
    We reply within 48 hoursA manager from our team, not an auto-reply.
  3. 3
    Call and proposalIdea, budget and timing, no strings attached.

or write to info@3vagency.com

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