About the Project

Jumanji: The Next Level, sequel to the remake of the famous saga starring Dwayne "The Rock" Johnson, Jack Black and Kevin Hart is a film suitable for audiences of all ages. Thanks to a compelling plot and excellent acting by the stellar cast involved, the film represents one of the biggest blockbusters of recent years with a total worldwide revenue of more than $800 million.

Digital Ads

For this activity, our team alongside the global film giant's marketing department structured an advertising campaign designed in detail to exploit the potential offered by the film's trailer and the value of the individual characters featured in the film. High-impact content was conveyed through the newest advertising formats offered by the platforms owned by the big tech Meta recording extraordinary performances.

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Geolocal Ticketing Campaigns

3V Agency managed the advertising activity for the launch of the new film Jumanji on the Italian territory. In addition to providing media coverage on a national scale, we adopted a refined geolocal strategy: we structured the advertising campaign parceled out over precise and particularly narrow areas (1-3 km around the main movie theaters) to reach users who were in the vicinity of the cinemas and users who were on site in the 48 hours before the official release. The activity, which aimed to create an "Online to Offline Effect" articulated in this way, resulted in a major influx into the theaters, causing the project to generate the excellent revenue of approximately 14 million euros.

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